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The year 2020 has brought about many unexpected challenges and put the advertising industry in Slovakia to the test like no other year. The advertising agency Wiktor Leo Burnett did its best and for the 8th time became the Agency of the Year according to the professional magazine Stratégie. The team from Leškova Street scored in […]

Winners of the 22nd Effie Awards Slovakia Competition were announced during a virtual event on Friday night, December 4. The Effie Awards is an annual competition which rewards the most effective communication campaigns in Slovakia. This Year, 16 agencies took part in the competition, submitting 26 entries.

O tom, aké možnosti má dnes digitalizácia vo firmách ,o tom či na ňu vzrástli požiadavky hlavne počas krízy, ale aj o tom, ako je možné spojiť donedávna zdanlivo nespojiteľné – IT a Marketing sme sa zhovárali so Stanislavom Varádym a Michalom Uričom.

Time spent at home during “lockdown” was interesting since it revealed who is and who is not “inspiring”. Not only did the demand for some types of consumer goods grow, but so did “the stars” in the virtual world. After deeper analysis, a lot of the influencers on Instagram have risen up to this occasion, especially those with focus on fitness, DIY and of course, those who also cooked/ “fermented”. Needless to say that we were not short on some “surprises” as well.

Even though the viewership of TV stations was growing, TV stations could not monetize it, as several brands in panic disrupted their campaigns. What impact will it have on the market? Should the advertisers be afraid of huge TV inventory sell-out rate in the second half of the year?