Wiktor Leo Burnett Slovakia has been honoured with the Agency of the Year 2020 title.
The year 2020 has brought about many unexpected challenges and put the advertising industry in Slovakia to the test like no other year. The advertising agency Wiktor Leo Burnett did its best and for the 8th time became the Agency of the Year according to the professional magazine Stratégie. The team from Leškova Street scored in all categories: creativity, efficiency, and economic performance
Wiktor Leo Burnett was named the most creative agency of the evening based on results of the prestigious advertising competition Golden Nail and was awarded four golden, two silver and six bronze nails. WLB received the awards for a variety of works for many brands: Pea soup for LIDL clients and Ministry of Health of the Slovak Republic; Ad from your living room for 365. bank; We all deserve a vacation for Satur; Night torments for SD Pharma/Dospinox; Bedeker 73 for Heineken Slovensko; Jednorožtek and Plasta la Vista for LIDL; Hurban Legend for Heineken Slovensko.
This year, the agency once again won the title of the most effective agency thanks to golden and bronze EFFIE Award for Pea soup for LIDL clients and Ministry of Health of the Slovak Republic and the campaign Yes, now! for ŠKODA AUTO Slovensko.
The last category was the economic performance of TOP TAAS – the agency won the second place from a total of thirteen agencies listed in this category.
The 8th Agency of the Year title is an absolute record in the number of victories. Until now, no other agency has won more than three titles in the history of this competition organized by the professional monthly magazine Stratégie since 2000.