New Instagram “Stars”
Author: Martina Mazúchová|Date: 8. July 2020
Time spent at home during “lockdown” was interesting since it revealed who is and who is not “inspiring”. Not only did the demand for some types of consumer goods grow, but so did “the stars” in the virtual world. After deeper analysis, a lot of the influencers on Instagram have risen up to this occasion, especially those with focus on fitness, DIY and of course, those who also cooked/ “fermented”. Needless to say that we were not short on some “surprises” as well.
The relocation of campaigns in the fall will result in low ad inventory. What do we advise to TV clients?
Author: Martina Mazúchová|Date: 6. July 2020
Even though the viewership of TV stations was growing, TV stations could not monetize it, as several brands in panic disrupted their campaigns. What impact will it have on the market? Should the advertisers be afraid of huge TV inventory sell-out rate in the second half of the year?
Drink from your kitchen
Author: Martina Mazúchová|Date: 24. June 2020
Even though revenues from alcoholic beverages grew by 4% in March in retail, they were not able to cover the shortfall pubs and restaurants experienced during coronavirus. Together with our client Stock we reacted quickly and created a campaign named “Drink from you kitchen”.